Scottish professional skateboarder John Rattray started Why So Sad? to raise awareness about Mental Health, Suicide Alertness, and Prevention starting as a biking and skating fundraising mission in 2017. As the movement has grown throughout the years, Nike SB has taken notice and is teaming up with Why So Sad? on a Nike SB Dunk Low dropping later this year.
The sneaker features a University Blue upper with Navy seen on the overlays and liner. The Swoosh appears to be made of a rub-away material, showcasing a yellow Swoosh underneath. Why So Sad’s Seagull is seen on the lateral heel of the sneaker, with the heeltab seen in red. Lastly a white midsole and icy blue outsole finish off the sneaker.